GET REAL!
A look at the Fast Fashion Book
Brainstorming between Maria
Teresa De Donato and Elisa Rubini
Today, my colleague Elisa Rubini and I thought we’d
discuss a topic that’s been on our minds for some time: Fast Fashion Books. In
doing so, we’ll consider some aspects and their consequent implications,
explaining why we might approve or disapprove of them.
MTDD: Elisa, let’s get straight to the point. What do you think of Fast Fashion Books?
ER: Fast fashion books make me angry because they treat words like scraps, like pieces of plastic to be quickly assembled and thrown onto the market.
MTDD: I agree with you. However, shall we elaborate on this thought and explain our viewpoint in more detail to our readers?
ER: Certainly. In Fast Fashion Books, there is no love, no listening, no
real life behind them. Only a blind race to publish, fill, and saturate. And
meanwhile, true writing, the kind that is born when you feel something gnawing
at you and demanding space, dies suffocated. It’s like watching a field of
flowers become a parking lot: everything flattened, everything uniform,
everything useless.
MTDD: Unfortunately, for decades, we have lived in a society where everything is commodified and often even devoid of value, of substance. Millions of people are competing in what is called in English the “rat race,” a frantic race for success, regardless of the goal. It’s sad to see this reality applied even to writing, which, in its noblest and most authentic form, should be not only a means of communication, but above all a form of art.
ER: Exactly. The problem isn’t that these books are bad. It’s that they don’t exist. They are empty shells, words sewn together without a soul to keep them alive. And when you open a book like that, you feel it immediately: it slips away from you, it doesn’t touch you, it leaves no mark. It wastes your time and gives you nothing in return. It’s a fake embrace, a caress without a hand. And I find this violent, because reading should nourish, not consume. It should open you up, not empty you out.
MTDD: Personally, I feel light-years away from these mechanisms that I recognize and from which I deliberately keep my distance. I believe that a true artist, and therefore also an author who aims to inspire readers with their publications and leave a mark on their lives, should stay away from embracing certain views of the “business.”
ER: I agree. In fact, the most significant damage this ‘trend’ does is
to those who write. Because fast fashion books teach you not to respect
yourself. They tell you: there’s no need to think, no need to listen to
yourself, no need to dig deep, just produce. It doesn’t matter if you’re not
invested in it. It doesn’t matter if it doesn’t represent you. The important
thing is to be there, quickly. It’s the most insidious trap: it accustoms you
to betraying yourself, to ignoring your creative truth, to putting out pieces
that don’t belong to you just to avoid falling behind. And when an author
writes without feeling, they slowly fade away. They empty themselves. They
disintegrate page by page.
MTDD: So, what advice can we give to our fellow
writers and readers to encourage them not to fall into this trap?
ER: I would advise both to be very careful for the following reasons:
- Ø Choosing what to write is an act of emotional
survival. It’s the moment you sit down with yourself and say: no, wait, this
story must come from my heart, not from a random idea generator. That’s where
you find your voice. The one that maybe not everyone likes, but that speaks of
you, carries your weight, your fragility, your fury, your tenderness. The
choice is not a technical detail: it’s pure identity.
- Ø Choosing what to read is the same as confessing
love to yourself. Because the books you choose shape you, change your breath,
accompany you on days when you feel like nobody. You don’t deserve to fill
yourself with dead paper, with bloodless stories, with words put there just for
the sake of it. You deserve pages that grab you by the hair and pull you in.
You deserve sentences that open a good wound in you. You deserve emotions that last
even after the book is closed.
Fast fashion books are surrender.
Choosing, on the other hand, is a form of resistance. It’s saying: I want
something that resembles me, that speaks to me, that changes me.
It’s demanding depth in a world that only offers speed.
It’s the only way to remain human while everything around us flattens and loses
flavor.
This is what I see when I look at that crowded
market of disposable books: I see people who deserve so much more. Authors who
could shine but are instead swallowed up by haste. Readers who could experience
enormous stories but are instead overwhelmed by the noise.
And it hurts me, because writing is a sacred thing, and reading is an intimate
thing.
Not a product to be disposed of in twenty minutes.
That’s why choosing is so essential.
To defend beauty.
To defend truth. To defend you.
MTDD: Thank you, Elisa, for your thorough analysis. I look forward to discussing other topics with you soon, which we hope will be equally interesting and helpful to our readers.
ER: Thank you, Maria Teresa. See you next time!
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